A Talent Matchmaker Struggles to Balance Supply and Demand (INC)
Customer demand inspired the business, but it turns out good customers are hard to find.
This case study is part of Inc."s Reinvention Central Special Report.
**The Dilemma:** Supply and demand don"t match
**Company:** Matchist
**Founded:** 2012
**Location:** Chicago
**Co-Founders:** Stella Fayman and Tim Jahn
Back in 2010, Stella Fayman and Tim Jahn repeatedly met business owners who said, "I can"t find a developer to help me build my idea!" At the same time, the two knew many talented developers who couldn"t find work building sites and apps.
That"s how Matchist was born. In 2012, Fayman and Jahn launched an online network designed to link Web and mobile developers to clients who need their skills. As with more established networks such as Elance, Matchist"s model is to take a cut from every transaction its site enables. It got crucial promotion through the website Hacker News, and more than 300 developers from across the country signed up the first week. Since that time, the network has matched nearly 1,000 projects to developers.
Very quickly, however, Matchist encountered what Fayman calls "a chicken-and- egg problem": It had trouble finding the right kind of clients, and without the right clients, the developers began to …
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