Search Engine Optimization for Dummies

Questions and Answers

What is the best way to advertise a new (below wholesale) business on the internet?

Posted by 1stopshop

lsame

There is a great book called "Search engine optimisation for Dummies" (available on Amazon) which talks about every aspect of making web sites "Search Engine friendly", and using Search engines to bring people to your web site.

Search Engines are evolving very fast, and getting good at ignoring all the tricks that people think will bring "click-through" to their site. This book talks about all of these tricks, and suggests some better ideas.

I have a small business in south africa, and whant to advertise,can i do this free of charge?

Posted by winemaker

lsame

Read Search Engine Optimization for Dummies.

Come up with some sort of compelling content related to your website and put it in an email. Make sure that content is compelling enough that people would tend to forward the email to friends.

If your site would be of interest, see if you can get journalists attention.

3. How does search engine spider work?

I am gonna start a ppc campaign and need to learn about search engine optimization. And I need good suggestions.

Posted by Faisal Bin Rahman

lsame

I believe this is a bigger question than you realize. I can tell by the way you phrase your question that you"re pretty new to this search engine business.

I urge you to take the time to get very familiar with PPC before diving in. Otherwise, you are most guaranteed to waste a lot of money if you simply start running ads without knowing what you"re doing.

With SEO, the risks are different. You can get penalized by search engines at worst if you start optimizing and link building without some solid knowledge.

There is SO much information on the web about this stuff, it"s really difficult for someone just starting out to find good sources of information. Instead, I strongly suggest that you read a book or two.

For PPC, I recommend "Google Adwords for Dummies" (Howie Jacobson) and "Pay-Per-Click Search Engine Marketing: An Hour a Day" (David Szetela). Both of these authors are very knowledgeable and write clearly, and their books are still fairly current.

I"m not as familiar with the SEO side of things, but Peter Kent"s "Search Engine Optimization For Dummies" is a recent publication and has attracted very good reviews and ratings on Amazon.

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Search Engine Optimization for Dummies